Showing posts with label Technosanity. Show all posts
Showing posts with label Technosanity. Show all posts

Saturday, September 20, 2008

TechnoSanity #11: Normalthink, the way "everybody" behaves

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I'm attending the yearly gathering of the Association for the Study of Peak Oil and my method of traveling to the conference gave me a word to ponder. Normalthink is the accepted normal pattern of behavior that "everybody" follows without really thinking.

In this case normalthink says "everybody drives" and that is the normalthink way I would have traveled to the conference. It's held in a city 150 miles from my home, the kind of trip where normalthink says "lets hop in the car and go". But it's this kind of normalthink which is making our peak oil situation the danger it is.

When normalthink leads everybody to continue using oil then as population increases the demand for oil increases. But there are a lot of choices which are being made from normalthink, namely the choice that since "everybody drives" that the only way to travel is by car, and that since normalthink says all cars are driven with gasoline that therefore "everybody drives" leads to "everybody uses oil". There are several unexamined questions in this which could be made differently and if made differently would change the situation regarding oil and the peak oil scenario would not be playing out as it is.

Normalthink, the way "everybody" behaves

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Friday, September 19, 2008

Technosanity #10: Monoculture ramble

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Monoculture is the practice of producing or growing one single crop over a wide area. The term is also applied in several fields....The dependence on monoculture crops can lead to large scale failures when the single genetic variant or cultivar becomes susceptible to a pathogen or when a change in weather patterns occur. The Great Irish Famine (1845-1849) was caused by susceptibility of the potato to Phytophthora infestans. The wine industry in Europe was devastated by susceptibility to Phylloxera during the late 19th century. Each crop then had to be replaced by a new cultivar imported from another country that had used a different genetic variant that was not susceptible to the pathogen. Today's episode takes this idea on a tangent. American society is hooked on specific things which have the nature of monoculture, and the principle example is the use of oil to move our butts around town.

Nature abhors monocultures. Nature abhors them so much that they do not exist in accordance with nature. They would be unknown but for modern man. That from a blog post by Patrick Deneen last April which is very much in the same vein as my early morning ramble. As he says our "modern" culture is woven from monoculture of all kind, from the sparsely few varieties of food we have in the stores to the sparsely few varieties of opinions presented in the corporate controlled media, to the sparsely few choices we have in vehicles, etc etc etc. I can hear the question, "Few varieties of food?" Clearly I must be smoking something strong, right? Well consider how even though the grocery stores are burstingly full of a dizzying array of brands, just how little true variety there is. There may be 20 brands of canned corn products but the corn itself is all pretty much the same plant. That even though there are hundreds of species of corn known to agriculturists, the modern practice of agriculture and food marketing causes there to be very few varieties that make it to the grocery stores and can be bought by people.

What if there is some other kind of global crop infestation which wipes out our food supply because everybody on the planet grows the same food?

Monoculture isn't just about crops and food. It's thinking patterns, it's other kinds of products, it's culture, it's language, etc. What of the shrinking number of languages spoken in the world? What are we as a global society losing with every language which goes extinct? What are we as a global society losing as local accents and idioms are lost to a monoculture of speech promulgated by centralized media talking heads?

A huge danger is the monoculture of transportation technology, fuel for transportation, etc. The fossil oil from which gasoline and diesel is made will run out "soon". If we as a global society do not prepare for the eventual total disruption of oil supply, it will kill this beautiful global culture that has been built the last couple hundred years. Fossil oil and the transportation technology which it enabled allowed the global culture to get to know itself because rapid global transit has allowed us to see how everybody else lives, travel to other places, have a broader horizon of our understanding etc. But the technological choices available to us for travel are strongly limited to one fuel source: fossil oil. And fossil oil is due to run out "soon".

In this episode I end with a great question. The peak oil scenario describes our future, that fossil oil consumption will continue rising until the oil companies are no longer able to increase production. Once they reach the peak in production there is an inevitable decrease in available oil products and our global society will enter a crisis, due to its addiction to oil. There will be a window of opportunity to replace fossil oil as the driving force of our global society. Will we be able to quickly enough field a replacement technology infrastructure to enable global travel for our global society? Our ability to do this, to replace fossil oil driven technology with something else is what will determine whether our global society navigates through the coming crisis, or whether our global society crumbles into oblivion.

This episode is an early morning ramble. I literally had this idea floating in my mind as I woke up one morning, and I went directly to the computer and started recording. The text above does not directly correspond to what I said, but they're pointing in the same direction and covering the same territory. If the episode sounds like it's rambling and tangential, it is because I had literally just woken up. I felt like I was onto a cool idea... well, there's certainly a strong thread of a cool idea.

Technosanity #10: Monoculture ramble

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Sunday, August 31, 2008

Technosanity #7: Solfest 2008

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I recorded this a couple weeks ago during the Solfest. Solfest is a yearly gathering sponsored by Real Goods and the Solar Living Institute, it focuses on solar energy, off the grid living, appropriate technology, and much more. This was my first time attending the Solfest and I had a great time. The episode is pretty long but it covers a lot of things.

SolFest http://www.solarliving.org/display.asp?catid=17 -- SolFest is the world’s premier two-day celebration of renewable energy and sustainable living. Since SolFest was born in 1996 over 100,000 people have learned how to change the world while having fun. Each summer SolFest transforms the rural hamlet of Hopland, California, into the global epicenter of green living.

Solar Living Institute http://www.solarliving.org/ -- "mission is to promote sustainable living through inspirational environmental education. The Institute provides practical, education by example and hands-on workshops on renewable energy, green building, sustainable living, permaculture, organic gardening and alternative, environmental, construction methods."

Real Goods http://www.realgoods.com/

I made a few blog posts about the Solfest 2008 as well as found some interesting companies and other web resources.

Green Career Conference -- http://www.solarliving.org/store/product.asp?catid=13&pid=1652 -- http://solarliving.org/store/product.asp?catid=13&pid=1913 -- -- http://www.7gen.com/website/green-career/24878-green-career-conference -- Want a job in the 'Green Economy'? This is the place to go.

West Coast Green -- http://westcoastgreen.com/ -- A green building and technology conference scheduled to occur in San Jose, CA in September 2008

Climate Code Red -- http://www.7gen.com/website/climate-change/24879-climate-code-red -- A book making the case that our climate is at an utmost emergency crisis state. CODE RED EVERYBODY DROP WHAT YOU'RE DOING!

Grid Beam -- http://www.7gen.com/website/grid-beam/24872-grid-beam -- It's a very interesting idea for rapidly constructing things like furniture, shelves, beds, electric cars, or nearly anything else. Sol Man -- http://www.7gen.com/website/solar-electricity/24860-sol-man -- offered a very interesting portable solar power station, built using grid beam technology.

Avalon Springs -- http://www.7gen.com/website/intentional-community/24863-avalon-springs -- A new intentional community just started in Sonoma County.

David Blume, Alcohol Can be a Gas, at SolFest 2008 -- http://www.7gen.com/blog/20080829/24851-ethanol -- An amazingly interesting talk about using Ethanol as a fuel to power cars, airplanes, etc. The guy was phenomenal, had a lot of eye-opening things to say about the subject, to show how ethanol production isn't about food diversion but the food diversion story is more of an oil industry scam, etc. He's written a book, Alcohol Can Be a Gas!: Fueling an Ethanol Revolution for the 21st Century that goes into this deeply.

Greening Mass Media

A talk presenting thoughts on bringing 'green' thinking, ideas, perspective, etc to mass media. The green perspective is a niche viewpoint and it's easy for niche ideas to have a hard time being widespread in mainstream society. But there is a need for this viewpoint to be more widely accepted and enter mainstream society, and one way to do this is by having the green perspective regularly presented in the mass media. The talk was presented by Deborah Lindsey

She is not a professional journalist but came into being a talk show host & author from her desire to tell the story of green living. She got her start through finding a newly started radio station on which she could buy radio time. Over some time she'd built up a body of work that allowed her to build her career to a bigger scale. Now she podcasts, appears on a couple radio stations, writes articles for magazines, etc.

Management has specific goals -- to get advertising because it's advertising that pays the bills and satisfies managements duty to the shareholders. Over the history of mass media they've learned that "Tension" sells advertising. This is why journalists are always looking for the controversy and it seems that they sometimes create controversy where it doesn't exist.

If you're in the media industry let's be real, you're really in the advertising industry. Essentially all media is paid for by advertising.

It's a business and if it's going to be a sustainable business then you need to earn a living at it. She offered several ways to earn a living

- Being hired by a corporation

- Sponsorship or Endorsements

- Independent, and selling advertising

- Membership access to special content

- Commissioned articles (by the word)

- Grants

Technosanity #7: Solfest 2008

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Thursday, July 13, 2006

What to do with old glass bottles?

Tree Hugger notes What Should You Do with Extra Glass Bottles? riffing off a question on Apartment Therapy. The question is, you've bought something in a glass bottle, used the contents of the bottle, and now what?

I just recycle stuff. I recycle so much stuff that I hardly ever take out "trash" as most of what I take out gets into the recycling bin instead.

But, Tree Hugger suggests an alternative. Make stuff out of it. That glass bottle could be remade into several kinds of uses.

I remember as a kid we had a glass bottle cutter gizmo that we'd stick in the neck of a bottle, zip the cutter around the bottle, and off cops the top of the bottle. Instant flower vase, or instant pitcher, or instant drinking glass.

Well, not so "instant". The edges tend to be sharp, so you have to smooth them down. Especially if you want to use the ex-bottle as a drinking glass. Also you should be careful in handling the thing because you can accidently break the bottle while cutting it.

But ... as one of the commenters on Tree Hugger says, you only need so many drinking glasses. After you've made a set of drinking glasses, then what?

Yup... then what?

Recycle, my friend. The Earth will love you for it.

Sunday, April 2, 2006

Ganging up on General Motors

General Motors has launched what is probably an ill-advised marketing website. At chevyapprentice.com/ they have a contest in which you can make a commercial for the 2007 Chevy Tahoe. The best commercial wins something.

However, what's happening is a bunch of people making activist type commercials.

Rather than something extolling the SUV, they're instead talking about global warming, destroyed environment and, in one case, a memorial from one brother to another who was sent to Iraq to fight for oil.

The site is very easy to use, and creating an advertisement is very simple. They offer some typical video clips of the type you see in car commercials, and they offer some sound tracks. You simply drag the clips into the order you want, and enter text to overlay on the clips.

Their web site is an example of a new kind of marketing activity. The Internet is allowing for greater ease in building "community" of a sort, where web sites serve as a meeting place for people to share with one another. In this case they are hoping for people to go COOL, make commercials, and share them with their friends. This should build a word-of-mouth viral spread of awareness over the web site. The gain they'll have is from their brand and logo being put in front of more eyeballs.

We don't know how many of the people using this site to make activist commercials versus SUV-loving commercials.

Here's some pointers collecting the advertisements people have made.

GM SUV spoofed by environmentalists

Video: Oops! Chevy gets trashed in commercial contest

One of the commercials I made

TreeHugger: Make Your Own SUV Ad

MOBJECTIVIST: Last gasp of a dying organization

Sustainablog: 'Chevy Apprentice' Becomes Activism Tool

Eco Blogger Call to Action: Make your own Chevy Advert

Network-Centric Advocacy: You MUST try This: Culture Jam Chevy and Global Warming: Sloganator II

Chevy Ads : Network Culture Jamming the Apprentice (whack at Trump, GM and SUVs)

Ganging up on General Motors

General Motors has launched what is probably an ill-advised marketing website. At chevyapprentice.com/ they have a contest in which you can make a commercial for the 2007 Chevy Tahoe. The best commercial wins something.

However, what's happening is a bunch of people making activist type commercials.

Rather than something extolling the SUV, they're instead talking about global warming, destroyed environment and, in one case, a memorial from one brother to another who was sent to Iraq to fight for oil.

The site is very easy to use, and creating an advertisement is very simple. They offer some typical video clips of the type you see in car commercials, and they offer some sound tracks. You simply drag the clips into the order you want, and enter text to overlay on the clips.

Their web site is an example of a new kind of marketing activity. The Internet is allowing for greater ease in building "community" of a sort, where web sites serve as a meeting place for people to share with one another. In this case they are hoping for people to go COOL, make commercials, and share them with their friends. This should build a word-of-mouth viral spread of awareness over the web site. The gain they'll have is from their brand and logo being put in front of more eyeballs.

We don't know how many of the people using this site to make activist commercials versus SUV-loving commercials.

Here's some pointers collecting the advertisements people have made.

GM SUV spoofed by environmentalists

Video: Oops! Chevy gets trashed in commercial contest

One of the commercials I made

TreeHugger: Make Your Own SUV Ad

MOBJECTIVIST: Last gasp of a dying organization

Sustainablog: 'Chevy Apprentice' Becomes Activism Tool

Eco Blogger Call to Action: Make your own Chevy Advert

Network-Centric Advocacy: You MUST try This: Culture Jam Chevy and Global Warming: Sloganator II

Chevy Ads : Network Culture Jamming the Apprentice (whack at Trump, GM and SUVs)

Saturday, March 25, 2006

Peak oil, fearism, and our future

Consider this article: Energy refugee fleeing $100-a-barrel oil .. "Around the time of the first oil shock in 1973, columnist Art Buchwald penned a satirical column about what life without cheap oil would be like in the 1990s. One day, a father and son go out for their first drive in weeks because fuel costs $8.50 a gallon. 'I feel like a steak,' says the father to his son. And the boy asks, 'Dad, what's a steak?' ... To many Americans, the approaching petroleum calamity remains invisible, but not to my pal John P. Like so many others, he rolled into Arizona from the Midwest a few decades ago bent on fleeing an assortment of ecological and environmental abuses in favor of adventure, clean air, cheap energy and abundant water.... 'You might say that I was an environmental refugee,' the steely-eyed, onetime congressional candidate and former big-time river guide said as he sipped some simple black coffee on the outskirts of Sedona not far from his hideaway in Rim Rock.... 'I always figured that I'd stay here until the managed-care guys came to take me away.'... But my pal has changed his mind. 'See that price?' he said, pointing to a gas station sign advertising fuel for $2.50 a gallon. 'There have been warnings galore, but we've to fix the energy levees, so to speak. That's the last time you'll see it that low; denial about our oil addiction trumps any 12-step program. We are out of here because here in the red rocks and in so many other places, inconvenient facts about energy and water are taboo; oil is headed for $100-a-barrel oil, just the least shock will do it: a tanker blown in the Persian Gulf, a refinery sabotaged.'..." And with that he's planning to move to Idaho to escape the coming fuel catastrophe.

This kind of story just reminds me of one thing. Survivalists. In the 1990's they were escaping the y2k problem. Earlier they were escaping nuclear war. Today there's scares about bird flu, terrorists, peak oil, etc.

Now, I'm very interested in this peak oil scenario. This scenario certainly looks very realistic and I am very concerned about when will it happen.

But ... let's consider the psychological/emotional/spiritual component to this.

What we have is a scary story. People like John P quoted above are taking the fear in that story, and living that fear as if its true, taking drastic actions out of fear.

Ask yourself, if you are having fear, if you are in so much fear you're terrified of the future, how does that affect the range of actions you can take? Doesn't this trigger the fight or flight reflex, causing it to become a survival issue? And, sure enough, there is a lot of evidence with the peak oil scenario that make it look like the survival of our society is at stake.

One of the things that is true about fear is it limits your vision. Your limited vision can see fewer possible solutions.

For example John P is missing out on all sorts of solutions being developed in the world. Instead he's escaping to Idaho expecting the world he knows to collapse into bloodshed. No doubt he's going to stockpile food and guns and be prepared to be killing anybody who wants to take his survival, represented by the food and guns, away from him.

But what about the development of biofuels, of better solar energy systems, better wind energy systems, more reliable nuclear systems, vehicles available from the car companies that can burn non-fossil fuels, and more. He's not seeing them, because the fear doesn't allow it.

If you find yourself in fear, what can you do? There's a range of possibilities.

For example if you're unaware of your fear, you have little ability to navigate out of the fear. Instead it's more likely you'll take rash actions based on the limited vision your fear allows you to have.

The key is to learn to be aware when you are in fear, and to recognize the effects to yourself that come from being in fear.

Next, having the awareness of the fear and the effects is when you can choose differently. What I recommend is a prayer I've learned from Ron Roth: Peace to my thoughts, peace to my emotions, peace to my body, peace to the world. You can also meditate upon the divine presence such as repeating to yourself, and embodying, "come holy spirit, divine holy spirit".

Those practices are not the only ones which will help you come out of fear. They are what I do for myself.

Another thing I've learned is there are many problems, such as the peak oil issue, where my conscious mind, my ego, has no clue how to solve the problem. However, the divine mind does know the answer. The divine, or if you prefer the name 'God', created this universe and surely must have an idea or two of how we in this culture at this time on this planet can resolve the problems facing us.

I don't know what that answer is, but I do know that whatever it is has to happen through us. For 'God' to act in the world 'we' must take actions, because we are God's agents in the world.

What this leads to is an idea. Taking the prayer concept I described above, here's how you might apply it to a world situation like the peak oil scenario, the Iraq war, the impending war in Iran, etc.

First spend some time meditating upon the divine as I described above. Then shift to a prayer like "come holy spirit, peace to the people of Iraq, peace to the soldiers in Iraq, peace to the countries surrounding Iraq, peace to the leaders in Iraq, ...". It helps to visualize inside yourself peace flooding through Iraq.

Now, I should point out that true peace is not the cessation of war. I think of true peace as it is exemplified by forests. A forest has a life of its own which manifests and protects the systemic organization that is the forest. Stuff happens in forests, there are animals hunting for meals, they sometimes kill one another, there are ant colonies having wars with each other, etc. All that stuff is going on, but whatever it is the life of the forest is completely intertwined with all that stuff that's going on. Anything that happens is swallowed by the life force of the forest.

Which was a long way of saying, you can pray for something but let go of attachment to a specific result. Your ego mind may have brilliantly come up with the supposedly perfect solution, but God may have a completely different idea. As the old saying goes, if you want to hear God laugh tell her your plans.

Saturday, February 25, 2006

Save the Rainforest! Buy a tree!

Here's an idea that ought to appeal to everyone. Rainforest Forever is selling trees in the Amazon rainforest. Or, more specifically, what they're selling is the timber rights. By buying up timber rights, you'll gaurantee some section of the rain forest does not get logged.

What you receive is a certificate and GPS coordinates for your tree.

Why should you care? Why should you buy protection for trees? Here's a few of the reasons they offer:

  • The Rainforest Helps Us Breath
  • The Rainforest has been shown to contain medicines that could heal the sick
  • The Rainforest supports a huge abundance of life, and represents great biodiversity

Wednesday, January 11, 2006

sustainablog: Building an Open-Source Community for Appropriate Technology

The "Open Source" meme is making widespread change in the computer industry. Nobody can doubt that, and the change is moving step-by-step through the whole of the computer industry. It means a change from the former normal business practice of having proprietary advantage over your competitors, and using secrecy to preserve that advantage. But I think society as a whole loses from the secrecy, because what's allowed science and technology to flourish is for each succeeding generation to stand on the shoulders of science. But in the computer industry the secrecy actively prevented succeeding generations to stand on the shoulders of giants.

Building an Open-Source Community for Appropriate Technology: is an article discussing the possibility of using the open source model in the development of "appropriate technology". Open Source concepts are obviously new to Jeff.

"Appropriate technology" generally, as I understand it, is in opposition in many ways to business-as-usual. Business-as-usual depends on consumption, the more the better, as high levels of consumption mean higher sales which mean higher revenues.

Since appropriate technology generally doesn't fit normal business practices, it's probably a good fit for open source development models.

My take on open source models, from having used open source software over the last 25 years, is that the owner of a product is the one who gets to determine the licensing under which it's distributed. By licensing, I mean the ability to take the product design and make your own. For example only the Ford Motor Company is able to make a Ford car, because it is Ford that owns the design and doesn't tell anybody else the design except under license agreements in the cases where they outsource parts construction.

It is the goals of the owner/developer of a product which determines the sort of license they use.

In the open source software world, the people generally have a goal of sharing and openness. In contrast the closed source software companies have a goal of control, and making the most money they can.

Jeff mentions some difficulty with learning to use open source software. This is an interesting byproduct of the OSS process. The quality of an OSS application depends on the contributions by the community that builds around that application.

In some cases the community cares a lot about usability and documentation. But often the community around a project is made of software developers, and software developers are notorious for not quite grokking real usability issues. For example, an error message that makes sense to a developer is often completely foreign to the typical end user.

I think this partly stems from the "we're building this ourselves" nature of the open source process.

This may be a resulting attribute of any appropriate technology developed under an open source model. In fact I came across an example the other day.

Maria 'Mark' Alovert and others are developing designs and documentation for producing biodiesel. The web sites are biodieselcommunity.org and localb100.com. There's a lot of great information there, but it's a little haphazardly organized, and certainly not a finished and polished product you can just buy and begin using. Instead they have a bunch of pieces, parts, documentation, etc, and expect the end user to do a lot of learning and assembly.

What would tend to happen is some people are willing to roll up their sleeves and dig into the problem. It's those people who are most motivated by the problem set, and it really does, I think, contribute to the overall increase in knowledge among society as a whole.

For example I can offer an analogy from operating system design. If the only computer operating systems one could get were closed source, then almost nobody would understand the fine art of operating system design. But because of Linux, FreeBSD, Darwin, and other operating system projects, there are a large number of people who have spent a lot of time studying, analyzing, modifying, tweaking and improving operating system design. The result is, I think, very good in demystifying and opening up computer system design.