In many ways, the folks who say we a have lots of oil are correct. All one has to do is include the oil which is extremely expensive and slow to extract. Much of the cheap, easy-to-extract oil has already been removed. Economic theory says if/when prices rise our pocketbooks will dictate finding an alternative. The alternative will relieve price pressure on the oil causing the price of oil to drop. When oil prices rose, we found substitutes, but they were poor substitutes. Biofuels interfered with food supply; wind is a substitute for natural gas and coal in electricity production, but it is not as a transportation fuel, which is one of the things that we specifically expect to be short of.
Showing posts with label peakoil. Show all posts
Showing posts with label peakoil. Show all posts
Friday, September 16, 2011
Peak oil and four principles of PR By Kurt Cobb :: ASPO-USA: Association for the Study of Peak Oil and Gas
Robert Hirsch presented an impactful paper at the October 2007 ASPO conference that went over the impact on economy and society. Peak oil activists and mass media have had a rocky relationship, and don't quite communicate on the same page. Four principles for peak oil activists to better work with the mass media: a) don't criticize the media pubicly. It'll just offput them and they can buy ink by the barrels or megapixel, depending on your unit of measure. b) "Fear triumphs over hope".. so it's more effective to weild fear to goad your audience into action? Reporters seem to like to print fear stories? Sigh. c) Keep it short and simple rather than go into long explanations. Unfortunately peak oil is full of long explanations, but those tend to lose the audience about halfway through. d) Focus on the cover-ups that exist, like the varying claims over oil reserves.
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